Research shows that linoleic acid, found in poultry fat and sunflower oil, is an omega 6 fatty acid to improve skin and coat. That’s why we add optimum levels of linoleic acid to all of our Nutro™ CHOICE™ products. More linoleic acid means your dog’s skin will be supple and their coat will shine. We also add fish oil to provide omega 3 fatty acids for added skin & coat benefits. A healthy skin and coat means less itching, scratching and a more beautiful dog.

HELPS IMPROVE SKIN & COAT

Natural CHOICE™ ADULT, LAMB & RICE is the Number 1 selling Dog Food in America’s Pet Stores for one reason: performance. Better performance can be attributed to the high levels of linoleic acid present in all Nutro™ CHOICE™ dog foods. Linoleic acid is an Omega-6 fatty acid, proven to benefit a dog’s skin & coat. Nutro™ CHOICE™ also supplies Omega-3 fatty acids, highly digestible proteins, natural antioxidants, biotin, zinc, taurine, and Vitamin A, C and B-complex - all of which, together with linoleic acid, contribute to healthy skin and a beautiful coat. With its optimal combination of nutrients, every dog can benefit from the high quality ingredients provided in Nutro™ CHOICE™.

OUT WITH THE OLD – IN WITH THE NEW

When switching to a Nutro™ CHOICE™ diet, it is important to understand that shedding is a normal and essential step towards skin ansd coat health. Actually two things are happening at once. The old hair is falling away, along with dry flakes of skin. Meanwhile, new hair is growing and skin is becoming more supple. The dog’s coat may look worse for a while even though it is getting better. But the wait is well worth it. After a few weeks time, the dog will have more healthy skin and a beautiful coat that feels and looks great.

DOTTS – A DALMATIAN

To understand the benefits of Nutro™ CHOICE™ for a dog’s skin and coat, take a look at Dotts. The Dalmatian’s skin showed signs of irritation, particularly on her stomach. Her diet was switched to Nutro™ CHOICE™ and within days she began to show signs of improvement. After 9 weeks, Dotts skin had stopped flaking and had become supple and healthy.

GRETA – A SHEPHERD

Many Shepherds tend to shed quite a bit, but Greta’s shedding problem was profuse. She was switched to a Nutro™ CHOICE™ diet and within 9 weeks, Greta’s shedding has slowed to a normal amount. Her skin looked healthy and her coat was thick and glossy. Look at her gorgeous, shiny coat after just 9 weeks on a Nutro™ CHOICE™ diet.