CLEAN FOOD IS THE NEW STANDARD
WE BELIEVE
FEEDING CLEAN MEANS GIVING OUR PETS THE BEST
Simple
Recipes that are gently prepared, full of flavour and rich in nutrients. Made with non-GMO ingredients. No artificial colours, flavours or preservatives. No maize, wheat, soya-protein or dairy products.
Purposeful
Clean labels. Each ingredients has a precise nutritional purpose and is easily recognisable. High quality protein source is the #1 ingredient.
Trustworthy
Sourced from trusted suppliers, prepared in trusted facilities with rigorous quality and safety checks.