TAKE THE MYSTERY OUT OF READING DOG FOOD LABELS YOUR DOG’S DAILY NUTRITIONAL NEEDS WHEN IT COMES TO NUTRITION, BREED SIZE MATTERS THE BALANCE BETWEEN HEALTHY & NATURAL DOG TREATS AND MEALS
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WE BELIEVE
FEEDING CLEAN MEANS GIVING OUR PETS THE BEST

Simple

Simple

Recipes that are gently prepared, full of flavour and rich in nutrients. Made with non-GMO ingredients. No artificial colours, flavours or preservatives. No maize, wheat, soya-protein or dairy products.

Purposeful

Purposeful

Clean labels. Each ingredients has a precise nutritional purpose and is easily recognisable. High quality protein source is the #1 ingredient.

trustworthy

Trustworthy

Sourced from trusted suppliers, prepared in trusted facilities with rigorous quality and safety checks.